Pocket 40% Gains from This 100-Year-Old Stock!

Alan Knuckman , Floor Trader
Alan Knuckman, Floor Trader

With a solid U.S economy, Americans are stocking their shelves with the brand names they know and love rather than bargain products.

Companies like Coca-Cola, Procter & Gamble, Hershey’s and Colgate all crushed earnings estimates…

In turn, these strong reports helped push the Consumer Staples ETF (XLP) to a 52-week high last week.

But not all these stocks are loved. In fact, some analysts right now are using every opportunity to knock down one consumer staples stock in particular that has had some struggles lately.

And they’re completely overlooking the work of an activist investor who’s leading a complete turnaround for the company.

But his plan should soon pay off… which means there’s only a short period of time you can jump into this stock while it’s still hated!


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Campbell Soup Co. — A Downtrodden American Favorite

Founded in 1869, Campbell Soup Co. (CPB) has built its brand into a full-blown empire for a century and a half.

But after several management missteps over the last few years, its stock was in distress.

That’s why Dan Loeb declared war on Campbell’s board of directors and demanded serious changes from the company.

Loeb is the founder of Third Point Capital, a hedge fund that has a knack for investing in underperforming companies and pushing them to do better.

In other words, he’s an activist investor, and one of the best, in fact.

This guy is serious about change for Campbell’s and has battled to get a board in place that will follow his vision.

The company has already yielded to some of his demands, including shaking up the board and installing a new CEO.

Next on Loeb’s wish list is for Campbell to tighten its extensive portfolio and focus on building its core brand.

In fact, CPB recently announced it would sell its fresh food business Bolthouse Farms for over $500 million.

And thanks to Loeb’s pressure and guidance, Campbell’s has beaten earnings estimates for the last two quarters…

But its new transformation strategy isn’t even close to over!

Back to “Mmm, mmm, Good!”

Despite beating Wall Streets’ earnings expectations last quarter, analysts still gave the stock negative “Underperform” and “Sell” ratings.

However, their sentiment has not held this stock back!


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Shares are up 17% since the beginning of the year… outpacing the 13% increase of XLP.

And with its fundamentals improving every quarter, this American brand is set to return back to glory.

Campbell Soup chart

Looking at the chart, CPB has made a habit of giving back some gains. But it has also made consistently higher lows since the end of February.

Moreover, prices put in a double bottom around $33… which gives it a strong support level to lean on.

Campbell Soup has traded between $33 and $42 since last year. If it can break out of that range, the share price would target $52.

That’s almost a 40% gain from its current price around $37!

And a breakout is entirely likely considering Loeb’s plan for the company…

So before the changes really start to seep into CPB’s share price, consider adding this American brand to your portfolio.

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